Building Suppliers

Today's building construction market is much different than it was just a few years ago. The dramatic downturn in housing starts has caused builders and building suppliers to adapt. Many have shifted their emphasis towards remodeling and green building practices. Building suppliers have had to slash their budgets, revise messaging and tactics. Now more than ever, the need for effective marketing is magnified.

Many building suppliers are seeking out innovative ways to do more with less and increase awareness of their new products and services. Every marketing dollar must be well spent. Programs must be measured and proven effective. Engaging dealers and distributors in the marketing process is crucial. PrintComm can help building suppliers in the following ways:

• Increased sales by:
  1). Improving dealer participation in your marketing programs
  2). Educating builders and remodelers about your new products and services.
  3). Improving your event marketing ― pre- and post event ― to ensure that you have quality attendance at your event and that attendees are nurtured and converted into customers.
  4). Better lead conversion rates through improved nurturing practices.
• Reduce expenses by driving cost out of the marketing collateral process
• Fill in gaps in the execution of marketing projects. Many suppliers have experienced staff reductions but still have to get the work done. PrintComm's team of consultants, copy writers, designers and project managers can work with you, or your agency, to ensure that your marketing objectives are met.

PrintComm is uniquely qualified to help building suppliers navigate these challenges. Our extensive knowledge of building supply marketing and distribution channels enables us to help you in a way no others can. Our involvement includes:

• Publisher of 10 homebuilder magazines
• Membership in many local homebuilder associations
• Attendance at building industry events
• NCHI member: The NAHB's leading suppliers