College and University Admissions Marketing

Higher educators are poised to take advantage of some of the most rapid growth in enrollment they have ever experienced, but those efforts can fall flat if their marketing materials are unsuccessful or misdirected. Budgets are under attack. Every marketing dollar must be justified. PrintComm can help produce the right materials that reach your target audience quickly and efficiently. The approaches we utilize have been proven to create significantly improved results.

Colleges and universities typically seek to:

• Increase the number of campus visits
• Increase parental involvement
• Maximize open house attendance
• Respond quickly to prospects who express interest
• Nurture prospects while they are in their decision-making process
• Measure the effectiveness of all programs
• Integrate all cross media touches to improve effectiveness.

Many colleges waste thousands of dollars on mailings that simply do not work. These programs typically fail because they involve sending large volumes or packets of general information that is not tailored to the prospective student. The materials that are typically included in these packages are expensive and postage costs can exceed $1.50 per package. PrintComm can help you reduce expenses and improve ROI.

Studies have proven that relevance is the single largest lever on direct marketing response. Relevance has been proven to increase response by 2-5x. A recent study by PrintComm showed that only one out of 25 colleges surveyed in Michigan utilizes relevant approaches.

PrintComm can help you create prospecting programs and nurturing programs that play to the individuals' academic, vocational and extra-curricular interests. Prospective students are more likely to respond to marketing touches that "speak to their interests." We can help make your marketing more relevant so that your objectives will be accomplished.

The preferred next step for almost 70% of offline advertising respondents is to visit the web. PrintComm can produce coordinated microsites that are accessed via personal url. Utilizing personal urls enables you to continue the relevant conversation online. Because you know who is visiting the site, logic can be used to present relevant content and images, which improves results. All site visit information can be tracked to the individual level. These types of sites are especially effective for gathering information and fulfilling requests, and for event registration.

Email and social media can also be employed in conjunction with this exciting microsite technology.