• Direct mail strategy
• Design
• Printing
• Data Hygiene
• List acquisition
• Modeling
• Offer and Direct Mail Variable Testing

• Web microsites accessed via Personal URLs
• Web-based Ordering Systems for Dealer/Agent Networks
• Integration with other Marketing Channels
• Response Tracking Systems
• US and Canadian Mail Processing
• Variable Data Document Engineering and Printing

Relevant Direct Mail

Variable data printing (VDP) allows you to accomplish true relevant marketing. Relevance is the largest level of response in direct marketing, according to a Jupiter Research report. Text, images, graphics and offers can be "varied" for each recipient or for audience segments to best meet a customer's needs and issues. The more relevant your message, the higher the response rate will be for your campaign. A higher response rate means a higher return on investment. PrintComm can help you develop effective variable data direct mail.

QR (Quick Response Codes) Codes

This technology allows PDA/smartphone users to access a general url or personal url. 2-d bar codes with the general or personal url can be embedded in print pieces. Cell phone users scan a bar code and are directed to a mobile web page. As the use of smart phones to access the web become more relevant, QR codes will become an essential part of the direct marketing mix. PrintComm can generate and print the bar codes and create the associated web microsites.

Cross media/Personal URLs

Personal URLs, which are web addresses unique to each recipient, can be pr inted on direct mail pieces or included in e-mails. You engage respondents with relevant content in an engaging direct mail piece, including a personalized URL that grabs their attention. They visit the URL. Because you know who's visiting, you can conduct a personal "conversation." Personal URLs enable highly sophisticated tracking which leads to improved marketing performance.

Response tracking systems

The ability to measure campaign performance is critical to determining ROI. PrintComm can offer you various response tracking options:

• Phone Call Tracking ― We can provide you with call tracking numbers that can be included in your direct mail pieces.
• Web Visit Tracking Using Personal URLs ― Personal URL's that include a campaign URL appended with the recipient's name or a unique code number.
• Bar Code Coupons or Integrated Cards ― Our variable data print capability allows us to create unique bar codes on print pieces for each recipient which can be used with your point of sales system, at the retail level, to activate a discount, access reward points, earn reward points, or associate a purchase with an individual.