Achieve Cross Media Success with Personal URLs

What is a personal URL?

A URL with a person's name or a code added to it, i.e. johnsmith.goprintcomm.com. Personal url's can be embedded in direct mail pieces, emails or QR codes. Because the individual uses the personal url to access a website . . .

To help you accomplish your goals, we'll contribute great story ideas and provide you with cutting-edge design because PrintComm specializes in producing publications that are attractive and effective. PrintComm's association clients have received numerous national awards. And all services are performed by our staff, which allows us to control the scheduling process and produce your publication on a timely basis.

Personal URLs enable you to . . .

• Present relevant content to website visitors based on their data characteristics and segmentation principles
• Use a multi-touch strategy across various media and integrate all activities
• See who visits your landing page
• Hand off hot leads to your sales team within minutes of a site visit
• Score leads and prioritize follow-up efforts
• Drive the cost per lead way down
• Use hard data to measure the variables in your campaigns, i.e. list performance and offer effectiveness to refine future marketing efforts

Relevant cross-media messaging is proven to improve campaign performance

The results being achieved by relevant campaigns are outstripping static campaigns by 56-275%.

Personal URLs are web addresses that are unique to each recipient. They can be printed on direct mail pieces or included in e-mails. You can engage consumers with relevant content in an engaging direct mail piece or email, including a personalized URL that grabs their attention. They visit the personal URL. Because you know who's visiting, you can conduct a personal “conversation.” Landing pages can present variable content based on recipient data and logic rules. A survey can be used to define their needs and interests and gather data. That data can be used to score prospects and drive relevant content in later pages.

Well-executed multi-channel campaigns can generate a sales lift of 7-34% compared to traditional sales approaches, according to the internet advertising bureau.

Real Time Response Delivers Better Conversion Results

Automated triggered messages can be sent to the customer and to your sales and marketing teams or call center for immediate follow-up.

According to a Marketing Sherpa/MIT study, the odds of contacting a lead if called in 5 minutes versus 30 minutes increases 100 times. The odds of qualifying a lead if called in 5 minutes versus 30 minutes increases 21 times.

Robust Measuring Tools

All site visit info and survey responses are recorded. You can access your campaign information via a web-based dashboard. You can measure message and offer effectiveness and list performance real-time, then use the information to fine-tune your marketing strategy and coordinate follow-up efforts. Data can be downloaded for further analysis. Automated data export into CRM applications is also available.

PrintComm Services

• Landing Page Creation – You can furnish designs or we can produce it for you
• Copy-writing
• Site Construction
• Document/Page Engineering for Variable Data