Manufacturers with dealer or distributor networks rely on channel partners to drive sales.

Unfortunately, most manufacturers lament participation levels in their dealer marketing programs.
Imagine what it could do for your sales if you could significantly increase these participation levels.

Our experience has taught us there are four primary reasons that dealers do not participate:

1. They don't believe that the marketing programs work or they don't understand the programs. They need to be educated and convinced with proven results.
2. They are small business owners who are short on time. Marketing is one more "obligation." The tools provided by corporate need to be efficient and easy so that dealers can perform marketing tasks quickly.
3. Dealers are more concerned with personal branding than anything else. Marketing pieces need to be customizable for each dealer so they can accomplish their own marketing and sales objectives as well.
4. Dealers don't even know about the programs. Manufacturers typically rely on email and corporate websites to communicate program information. Our research shows that only 35% of these emails are even opened.

PrintComm has many years of experience aiding manufacturers in producing successful marketing programs. We offer a broad menu of services including:

• Communication with dealers to include outbound calls, inbound calls, e-mails, webinars and newsletters that inform them about new programs and their options, as well as to answer any questions they have.
• Unanswered questions are objections.
• Help you determine what your dealers want and don't want, what they will use and won't use through surveying and monitoring usage and ordering of various print materials.
• Measurement and tracking systems. If success can be demonstrated, dealers will stay in the game. If programs aren't working, they need to be modified.
• Web ordering portals and enrollment programs for marketing materials. Streamlining the process makes everyone's job easier. This enables dealers to customize and order materials quickly and easily at a time that fits into their busy schedule.
• Consultation on content, calls to action, design, customization options so that campaigns can be as effective as possible.
• Development of materials and programs to make the marketing more appealing, which includes case studies, testimonials, etc.
• Print production and distribution of POP and collateral
• Print and mail for dealer and national direct mail programs
• Blast email with dealer versioning
• Internet microsites with dealer versioning, accessed via personal urls.
• Kit assembly and fulfillment