Variable data printing (VDP) allows you to accomplish true 1:1 marketing. Text, images, graphics and offers can be "varied" for each recipient — to best meet a customer's wants and needs.The more relevant your message, the higher the response rate will be for your campaign. A higher response rate means a higher return on investment.

PrintComm has the ability to link databases to page layout documents, adding logic so that each piece is personalized. We can work with your page layout documents.

There are a multitude of technological issues associated with VDP. There are copy factors, data issues and more. PrintComm is highly experienced at helping clients successfully address these issues.