QUICK FACTS
Circulation: 10,000
Michigan Builder is the official magazine of Michigan Association of Home Builders (MAHB).
Mailed to EVERY MAHB member.
Over 10,650 copies are mailed six times per year.
Published bimonthly.
|
If your company plans on targeting Michigan's home building market, Michigan Builder is the right choice.
Reaching 10,000 building professionals, including EVERY MAHB member, MICHIGAN BUILDER will truly enhance your company’s advertising efforts.
Editorial Content
MICHIGAN BUILDER focuses on what Michigan home builders are interested in most: legislative issues, codes and hot topics sensitive to Michigan home builders. All editorial including articles, advertisements and the introduction of new products and resources are customized for Michigan’s home building market. Manageable page counts ensure the likelihood of your ad being seen. If home building in Michigan is a hot button for your company, MICHIGAN BUILDER is the right tool for you. |
Distribution
We reach 10,000 Michigan building professionals including every MAHB member plus non-member homebuilders statewide.
- All MAHB Members
- Remodelers
- Developers
- Architects
- Building Suppliers
- Manufacturers
- Real Estate Brokers
- Mortgage Lenders
- Industry Professionals
- Government Officials
|
Housing Statistics
- In the first 12 months after purchasing a new home, Michigan homeowners spend an average of $8,900 to furnish, decorate and improve it.
- Single-family and multi-family construction, plus remodeling, account for about 14% of the nation's gross domestic product.
|
Reader Activity
| 78% |
Read Michigan Builder on a regular basis |
| 66% |
Refer back to issues |
| 87% |
Read the advertisements |
| 56% |
Purchased a product/service as a result of an ad in Michigan Builder |
| 2.7 |
Average number of readers per issue |
| Purchasing Authority: |
| 72% |
Authority to purchase |
| 15% |
Influence purchasing decisions |
| 13% |
Other |
| Reader Job Title: |
| 70% |
Owner/CEO |
| 15% |
Manager |
| 15% |
Other |
|
  
What Our Readers and Advertisers Think
I faithfully read MICHIGAN BUILDER magazine when it arrives at our office. The new colorful graphics, format, editorial content, legislative news and featured articles are extremely comprehensive and pertinent to my business in the building industry. This magazine is a must to anyone wishing to reach the building sector in Michigan.
Sam Kreis
Kreis Financial Services
READ MORE TESTIMONIALS HERE |
