QUICK FACTS
Circulation:
6,100
Wisconsin Badger Builder is the official magazine of the Wisconsin Builders Association (WBA).
Mailed to EVERY WBA member.
Over 7,470 copies are mailed six times
per year.
Published bimonthly. |
If your company plans on targeting Wisconsin's home building market, Wisconsin Badger Builder is the right choice.
Reaching 6,100 building professionals, including EVERY WBA member, WISCONSIN BADGER BUILDER will truly enhance your company’s advertising efforts.
Editorial Content
WISCONSIN BADGER BUILDER focuses on what Wisconsin home builders are interested in most: legislative issues, codes and hot topics sensitive to Wisconsin home builders. All editorial including articles, advertisements and the introduction of new products and resources are customized for Wisconsin’s home building market. Manageable page counts ensure the likelihood of your ad being seen. If home building in Wisconsin is a hot button for your company, WISCONSIN BADGER BUILDER is the right tool for you. |
Distribution
We reach 6,100 Wisconsin building professionals including every WBA member plus non-member homebuilders statewide.
- WBA Member Home Builders
- Residential Home Builders
- Remodelers
- Developers
- Architects
- Building Suppliers
- Manufacturers
- Real Estate Brokers
- Mortgage Lenders
- Industry Professionals
- Government Officials
|
Housing Statistics
- In the first 12 months after purchasing a nbew home, Wisconsin homeowners spend an average of $8,900 to furnish, decorate and improve it.
- Single-family and multi-family construction, plus remodeling, account for about 14% of the nation's gross domestic product.
|
Reader Activity
| 78% |
Read Wisconsin Badger Builder on a regular basis |
| 66% |
Refer back to issues |
| 87% |
Read the advertisements |
| 56% |
Purchased a product/service as a result of an ad in Wisconsin Badger Builder |
| 2.7 |
Average number of readers per issue |
| Purchasing Authority: |
| 72% |
Authority to purchase |
| 15% |
Influence purchasing decisions |
| 13% |
Other |
|
  
What Our Readers and Advertisers Think
WISCONSIN BADGER BUILDER has helped get our name, Weather Shield Windows & Doors, in front of builders. Using co-op advertising dollars, both our dealers and our company benefit from advertising in the magazine. In many of the issues, there are 3 to 5 dealers advertising. This helps keep our costs down as well as enables advertising throughout the year. WISCONSIN BADGER BUILDER is a cost effective and great way to get your company’s name in front of the right people.
Greg Raasch
Weather Shield Windows & Doors |
